roots & wings

A Journey Through Ideas, Dreams, and Growth

coffee table book concept

01/04

Core Concept for this book

The Journey of Growth ✈️

01/02
Our Roots and Wings 🌱

For 65 years, our company has been a trusted name in the trims and garment identifiers industry. “Roots and Wings” captures our evolution, from the foundation that grounded us to the vision that propels us forward, using two powerful symbols:

Roots: Representing our foundation — the core values, craftsmanship, and vision that have driven our success from day one.

Wings: Representing our forward-thinking spirit — the innovation and expansion that has allowed us to soar to new heights.

02/02
Why This Matters to readers 🌟

This book isn’t just about our journey — it’s about the universal process of growth. Whether you’re an individual or a business, the story of roots and wings resonates deeply. Just as people grow from humble beginnings and soar to success, companies follow a similar path — starting with strong foundations and expanding to reach greater heights.

As an entrepreneur, leader, or someone passionate about growth, this book offers inspiration on nurturing dreams, overcoming challenges, and creating a lasting legacy.

02/04

Structure of the book

The Story 📖

Designed in set of five books. Each book represents a chapter in the journey: from our grounding values to the mark we leave behind.

Every book is uniquely designed in its own visual style—reflecting the mood and meaning of the chapter it holds.

Together, they sit in a beautifully crafted box, symbolising how individual experiences come together to shape a complete, cohesive legacy.

 
 

03/04

POSSIBLE OUTLINE​

Our Journey Unfolds 📚​

From firm roots to limitless skies — a five-part story of growth, vision, movement, voice, and legacy.

A Root in Soil

A Dream in Light

A Stir in Air

A Song in Flight

A Mark in Sky

01/05
🌱 A Root in Soil

Beginnings 

Establishing foundations, values, culture, and quiet strength.

(The first anchoring step, setting the tone for everything that follows.)

02/05
💡 A Dream in Light

Vision

Imagining possibilities, defining direction, and daring to dream bigger.

(The moment where purpose and ambition take form.)

03/05
🌬️ A Stir in Air

Movement

Initiating action, embracing change, and building momentum.

(Turning vision into movement, pushing forward through evolution.)

04/05
🎶 A Song in Flight

Identity

Expressing uniqueness, creating a voice, sharing who we are with the world.

(Where authenticity and communication shape brand and personal presence.)

05/05
🌌 A Mark in Sky

Legacy

Leaving a lasting impact, inspiring future generations, building an enduring story.

(The culmination of a lifetime or a company’s journey.)

 

A/04/04

BOOK 1

A Root in Soil

Grounded &
Reflective 🌱

Our journey began with strong values and craftsmanship, rooted in integrity, like individuals grounded before they rise.

Mahatma Gandhi (India)
Calm. Rooted. Unshakable.

Jane Goodall (UK)
Watched. Waited. Understood.

Confucius (China)
Stood firm. Taught deep.

B/04/04

BOOK 2

A Dream in Light

Visionary &
Imaginative 💡

The company’s vision was born from creativity, setting direction and purpose, like a dream that shapes the future.

Leonardo da Vinci (Italy)
Imagined. Sketched. Believed.

Wangari Maathai (Kenya)
Planted. Fought. Grew.

Rabindranath Tagore (India)
Wrote. Dreamed. Awoke.

C/04/04

BOOK 3

A Stir in Air

Dynamic &
Transformative 🌬️

Momentum grew as we adapted and expanded, embracing change and new opportunities, driving progress in our journey.

Nelson Mandela (South Africa)
Moved. United. Forgave.

Issey Miyake (Japan)
Cut. Flowed. Transformed.

Frida Kahlo (Mexico)
Felt. Faced. Spoke.

D/04/04

BOOK 4

A Song in Flight

Expressive &
Authentic 🎶

Our identity and voice took flight, innovating and reaching new heights, like individuals expressing their true essence.

Maya Angelou (USA)
Spoke. Sang. Soared.

Yo-Yo Ma (France/China/USA)
Played. Bridged. Connected.

Amrita Sher-Gil (India/Hungary)
Painted. Lived. Revealed.

E/04/04

BOOK 5

A Mark in Sky

Inspirational &
Expansive 🌌

Our legacy is built on lasting impact, defining our place in the industry and leaving a mark for generations.

Malala Yousafzai (Pakistan)
Spoke. Stood. Shaped.

Steve Jobs (USA)
Imagined. Disrupted. Lasted.

Ibn Sina (Persia)
Healed. Wrote. Endured.

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