Empowering
Growth with
Billtech Electricals
Strategic Roadmap for Brand Leadership
in the Electricals Market
01/08
Getting to Know Billtech
A Homegrown Force, Now Ready for Brand Evolution
Evolved from Energy Meters to Modular Switches in a short span — a sign of agility
Channel-partner-first approach instead of traditional dealer-distributor route
Strong foothold in UP, MP, Rajasthan, Gujarat Brand perception:“Reliable & Affordable” but lacking in personality
Market loyalty exists — but it needs a voice and platform to grow faster
02/08
What’s Holding Us Back?
Brand Strength is More Than Good Products — It’s the Story We Tell
Visual Inconsistency: Disconnected branding across platforms dilutes impact
Weak Digital Visibility: Under-leveraged social and content presence — missing the story
No Product Segmentation Strategy: Modular ≠ MCB ≠ LED — but treated the same
Channel Partner Fatigue: No plug-and-play marketing kits or spotlight for their efforts
Limited Consumer/Competitor Insight: Especially in modular segment
Design Blind Spot: We need scroll-stopping, shelf-popping creative language
Missing Emotional Hook: No narrative that connects users across the value chain
USP Not Highlighted: Why choose Billtech over others? Let’s spell it out.
03/08
The Market Map
Understanding the Competition – and Finding Our Window
Brand
Strengths
Weaknesses
Price Tier
Hook
Havells
Trust, Legacy, National Advertising
Less grassroots flexibility
Premium
“Future-ready living”
Anchor
Volume + Panasonic backing
Confusing positioning
Affordable
“Japan tech trust”
Polycab
Wire dominance, expanding switches
Weak brand recall in switches
Mid-Premium
“Progress with power”
GM
Modular design leadership
Dealer-heavy dependency
Mid to High
“Innovation every day”
Billtech
Agile, affordable, grounded presence
Undefined identity
Affordable
⚠️ [Gap to be owned]
Understanding the Competition – and Finding Our WindowInsight: Each player owns a space.
We must carve ours, not clone theirs
04/08
The Strategic Sweet Spot
From Product-Strong to Brand-Strong — What Billtech Can Own
Own the market position: Smart + Safe + Affordable
Be the “Electrician’s Brand”, trusted by users and respected by trade
Focus on real India — practical, modern, value-conscious customers
Positioning territory:
➡️ “Smart yet Safe”➡️ “Affordable Elegance”➡️ “Tech for Every Home”
Our USP Triangle:
05/08
Strategy Framework
How We Build the 360° Brand Growth Engine
01/05
🔧 Brand Identity Overhaul
Refresh narrative: “Built for India. Built to Last.”
Unified design across packs, brochures, app, site, stores
02/05
📲 Digital Strategy
Regional, topical content: product demos, “how-tos,” behind the scenes
Electrician stories, loyalty highlights, home makeovers
YouTube + Instagram + LinkedIn focus
03/05
🧠 Product Category Storytelling
Modular = Lifestyle + Design Appeal
Switchgear = Durability + Safety Messaging
04/05
📍 Hyperlocal Dealer Activation
Customizable post kits in local languages
Dealer shoutouts + success videos
Sponsored ads with geo-targeting
Dealer microsites:
“Call Now” + “Locate Store” buttons
Making Dealers dependency on us for their marketing, to hold them strong .
05/05
📊 Real-Time Market Intelligence
Competitor dashboard for Sales + Marketing
Insights into electrician trends, digital traction, regional triggers
06/08
Strategy Framework
How We Build the 360° Brand Growth Engine
01/03
Flagship Campaign
“Smart Bano, Safe Raho”
Communicates safety, modernity, and affordability in one line
02/03
Billtech Hero Series
Showcasing electricians and partners as community changemakers
03/03
Tagline Brainstorm
“Suraksha bhi, Style bhi”
“Switch to Comfort. Switch to Billtech.”
“Zimmedaari Se Zindagi Tak”
“Aap ghar banaye, roshan hum karenge”
“बदलाव का सही स्विच – बिलटेक”
07/08
Emotional Connect & Brand Experience
From Transactional to Relational — How We Build Loyalty
For Consumers –
🛡️ Feel safe.
😎 Look good.
🤝 Trust Billtech.
For Electricians –
⚡ Be empowered.
🏅 Be recognized.
🌱 Grow with us.
For Channel Partners –
🧰 Get support.
📈 Get leads.
🛠️ Get growth tools.
“Billtech is more than electricals — it's a promise of safety, trust, and smarter living.”
08/08
What next ?
How We Build the 360° Brand Growth Engine
✅ Step 1:
Deep-Dive Research
& Discovery
Stakeholder interviews, market audits, digital touchpoint review
Competitor immersion and electrician insights
Brand perception mapping from channel to customer
✅ Step 2:
6-Month Execution Blueprint
Brand identity realignment
Content & digital rollout (region-wise)
Dealer & electrician engagement initiatives
Channel-specific campaign pilots
✅ Step 3:
12-Month Vision
Roadmap
Full ecosystem transformation plan
KPI-driven growth tracking
Modular + Switchgear category leadership in core markets
Elevating Billtech to a household-recognized name
Let’s co-create Billtech’s
next big leap. 🚀
we become part of your team —your brand partners.