Field Notes
Where Things
Got Interesting
This isn’t the highlight reel. These are the real, raw takeaways from behind the scenes—missteps, aha moments, and everything in between.
Field Notes is our way of thinking out loud, with you.
Fonts We Regret
A few design choices we wish we hadn’t made
(and what we learned).
Inbox Archaeology
What we found digging through old client
emails (and why it matters).
Sticky Notes Wisdom
Lessons that started on
scraps of paper—and stuck.
Vibes vs Vision
Why some ideas feel right,
even if they’re not on the roadmap.
Naming Nightmares
When brand names got too
clever for their own good.
Meetings That Mattered
The weird, wonderful convos
that moved things forward.
Zoom Faces
Decoding team moods and styles from tiny
squares.
The Moodboard Spiral
When inspiration boards take over the project (and how we climb out).
That One Client
A love letter to the projects that surprised us
—in all the best ways.
Let’s Swap Field Notes
Got a surprising insight, a lesson learned the hard way, or a curious question? We’re all ears. Reach out and join the conversation—because the best stories (and strategies) come from sharing what didn’t go to plan.